Benetton watches advert from the 90s

Telling the time // What your watch says about you

Anyone wearing a wrist watch right now is covering all bases when it comes to organisation.

Benetton watches advert from the 90s

I mean, we already have the time on our phones, monitors and probably on the wall in front of us. Wearing a timepiece can say more about belonging to a certain style tribe these days than it does about actual punctuality.

Let’s look at a few emerging groups below:

The Swatch

Swatch Watches

The loveable Swatch come in many guises. From a giant wall mount in the ’80s to the interchangeable strap Pop Swatch of the ’90s to the wipe-clean plastic models today. Swatch fans love colour, novelty and house music.

The Casio

Casio watches

The digital hipster default. Also worn by retro-loving dads and people that want something resembling an old skool NASA space control pad on their wrists. You love electro, real ales and bomber jackets.

Faux vintage watch

Vintage style watches

Amber, marcasite and mother-of-pearl all wrapped in an heirloom style antique Past Times casing. You are a Great Gatsby fan of questionable age who loves Bettys Tearooms and the stationary department at Liberty.

The Michael Kors

Michael Kors watchesSomething your older sister might have saved up for when she went through that Sex and the City/boyfriend watch phase. Also applies to Marc Jacobs wristwear.

You dream of marrying Price Harry (now Wills is taken), working on the fashion desk at Elle and owning Chanel logo skis.

The fake Rolex

Ladies Rolex watch

You obviously bought this at an NY streetmarket for five dollars and can’t wear it longer than twenty minutes or you get a rash and your wrist turns green.

Ironically, you love irony and wanna be a full-time DJ or failing that, an estate agent. Your all-time films are Pretty Woman, House Party and Coming to America.

The Baby G

Casio Baby G watches

Ummm… you are happily a decade behind everyone else. You like Eternal, Natalie Imbruglia and can eat a whole Sherbet Dip Dab whilst wearing Acupuncture trainers and listening to that Let Me Be Your Fantasy song.

Not desperately rad but you’re totally owning it, plus you’ve nailed not-nowness if you ever team your Baby G with khaki combats and a see-through ruck-sack. Brills.

  • Comments

  • avatar
    Katie

    I can only get a digital watch as I seem to have lost the ability to read a traditional clock face, I get my times mixed up – especially when someone randomly asks me the time, does anyone else find this or just me?

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