Would you spend your entire salary on a black backpack designed by an Olsen Twin?

What do you think of this backpack? This one:

The Row backpackAs backpacks go, it’s quite nice, isn’t it? All black and shiny and… alligatory… and the toggle’s nice… um?
But would you pay $39,000 for it? < Nope, not a typo
Do you even have a spare $39,000?
And if you did… would you spend it on a fucking rucksack designed by an Olsen twin?!

The-Olsen-Twins-at-Kanye-West-Show

Seems like there’s at least two people in the world who can safely (and smugly) answer yes to that question.
And no, it’s not the twins themselves – although Ashley has been pictured toting hers around NYC recently (casually slung over her shoulder like it’s a shitty gym bag from JD Sports).
In fact, I spotted her with said bag at Kanye West’s Paris Fashion Week show last week and decided to further investigate. Quite fancied one meself.

The Row AW11

Turns out the bag is part of the A/W’11 accessories collection for their label The Row. It’s the most expensive piece in the range, and to put it into context in case the dollars made it sound silly, it’s just around £25,200. That’s right, your average salary. However, it’s ok! Here’s what Ashley has to say:

It was the first thing that sold off the shelf… during our last economic crisis in the U.S., the only thing that went up was Hermès…

And Amanda Brooks, fashion director for New York store Barneys reckons that:

…if you were ever going to spend $39,000 on a bag, that’s the bag you should buy because I think you’d wear it for a really long time…

Er, quite. It’d have to be surgically attached to me and taken to my resting place (after I’ve lived to 125) to even begin to add up. Or start to break even. And even then, I’d chose a crocodile Hermès Birkin.

Anyway, (she says sniffily), isn’t carrying your bag on your shoulder soooo last season? Isn’t it all about The Grab (hugging your bag a la Prada)? But, our favourite justification for investing in the Olsen backpack came from Simon Doonan, Barneys’ creative ambassador-at-large (that may also be our favourite made-up job title):

It’s never been more complicated to be a girl than it is now. You have to look fabulous and be a lifestyle brand and have a drink and be Twittering at the same time so you need hands free.

SOLD!

  • Comments

  • avatar
    Stacey

    jeez, yeah all that twittering I do – knocks the stuffing out of me

    • avatar
      Natalie

      dfjdjkgldmklmfh – ooh, sorry about that. That was me trying to type whilst carrying a coffee cup / tweeting / holding my bag / drawing £25k out of my bank account / being a twat…

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