Le Blow is a UK lifestyle and wellbeing blog covering the things women in their late twenties/early thirties REALLY care about.
Natalie Wall created Le Blow in 2011 as an online platform for some of her favourite female writers from all walks of the web, most of whom she’d never met IRL but merely exchanged tweets with. A pioneering concept at the time, Le Blow’s team of witty wonder women was doing 90s throwbacks and listicles waaaaay before Buzzfeed and producing sassy female-focused content when the The Debrief was but a de-ream.
Today, in keeping with Natalie’s own digital forecast for 2015, Le Blow has developed into a more grown-up, personal site, reflecting her ever-evolving tastes. Wanting yet failing to find a UK-based wellbeing and lifestyle site without all the preachy stuff/presuming you’re a full-time health freak, Natalie now focuses on writing about the things that matter to her: a 30-something trying to balance working in the ‘always on’ world of digital while attempting to live a simpler, happier life, and dealing with the fact she now seems to be more interested in buying spiralisers than going out and getting shit-faced. As such, you’ll find content about mindfulness and wellbeing, as well as travel, tech, music and of course, the occasional list.
I’m, oh shit – must keep writing in ‘third person wanker’ tense. Natalie is an experienced digital journalist and currently looks after social media for Etsy UK. Formerly Digital Fashion Editor at Cosmopolitan and Social Media Manager at ASOS, Natalie has spent nearly 15 years (faaaackin’ hell!) working in the weird world of fashion and digital, and knows all too well that these fast-paced industries can get to you if you let ’em (the swines!). See her LinkedIn profile here if you like that sort of thing.
She seems to like the same things she did when she was at high school: Eastern culture and philosophy (OK, so it was Kula Shaker in 1996, but whatevs), 60s and 70s style, Fleetwood Mac, creating art (you can see some of her illustrations here), wearing flares, travelling and going to gigs.
Frequently Asked Questions (no, really they are):
Are you a full time blogger?
I would LOVE to be, but right now I have a full time job so I try to publish two new blog posts a week, aiming for Sundays and Wednesdays. Have yet to hit my target, but follow @le_blow on Twitter to make sure you never miss a post!
Why do you blog?
I started Le Blow when I was working at ASOS because I wanted to show the editorial team my stuff. It didn’t work out there but having a portfolio of digital content definitely helped when I applied for my role at Cosmopolitan, so never underestimate the power of blogging!
How did you get into the fashion industry?
I get asked this all the time. I’ll have to do a bloody blog post on it *adds to list* but my main advice is to be focused! The fashion industry is vast, so try and narrow down exactly what you want to do: editorial? PR? Buying? Then you can work on a plan to make it happen.
Which publishing platform do you use?
I use WordPress as I enjoy the freedom that self-hosting offers, however that can also bring with it some stress if your site suddenly disappears or you’re not too techy (over a decade of being in the digital sphere brings with it some advantages…)
What sort of stuff do you review?
Anything that fits the Le Blow ethos of health, self and, er, cool shit.
How much do you charge for sponsored posts?
You can request a media pack via the contact form you nosey bastard.