February 26 , 2012

Best of British // Fred Perry: from tennis lawns to laurel wreaths through to reppin’ the mod squad

Working in menswear I’ve always been intrigued by sports and heritage brands – the culture they inspire (and even embrace) as part of their identity; however none so much as Fred Perry – and this has ABSOLUTELY NOTHING to do with my obsession with Paul Weller… …and all things Mod… …OK, FINE it has. But […]