The Missoni Spring 2011 Campaign Video Ad is hip hop-tastic and we want IT ALL.

Can’t see a way out of your multiple layers? Feeling like Summer is a bazillion years away? Here’s the perfect cure for the Winter blues.

Inspired by Sgt Pepper’s Lonely Hearts Club Band Missoni has called upon the creative genius that is former St Martin’s student Mel Bles to direct this gem of a video ad. This flicker book style visual shows the S/S’11 collection in its full booming brightness. A melting pot of various cultural influences such as ikat peruvian pattern and modern asian geometrics stirred onto a mixture of celebs and creatives from Leighton Meester, Jade Parfitt, Jaquetta Wheeler, Camilla Al Fayed, Sir Peter Blake and ALL the Missoni’s.

I’ve been crazy for Missoni since the beginning of forever. This season totally lives us to all my expectations. I’m especially loving the hip hop ’90s feel with the rap and funk lyrics woven into many of the pieces. A perfect excuse to get the sunglasses out.