Bradley Wiggins black and white

Unlikely style icons // Lessons in Mod with Olympics hero Bradley Wiggins

One word, and it’s: WIGGO.

Bradley Wiggins black and white

Looking like a late ’70s PE teacher, with go-faster sideburns that speak to men (and women), who can deny the charismatic presence of the nation’s Olympic cycling hero, one Bradley Wiggins?

Wiggins cites The Style Council as an influence, describing himself as a Mod (a sub-culture taken from the word ‘modernist’, Wiki fans).

In Mod we trust Wiggo

He definitely had a bit of the Paul Wellers about him at the Village Underground Stone Roses gig t’other night. Looking pretty damn slick in navy tailoring, narrow lapels and a slim tie, no doubt a welcome change from his usual padded Lycra cycling shorts. Oh, and he met the man himself. Legend.

Bradley Wiggins Paul Weller Stone Roses

How to steal a bit of dapper Wiggo style? Well, besides physically nicking his sweaty kit whilst he’s in the shower (reported last weekend at a spa in Surrey) then a gentle nod to mod culture is your answer.

Girly mods can use Wiggo as inspiration (soooo very Autumn/Winter) with tailored trousers and shirting. Flat shoes, block heels and mini skirts are also key – take vintage Mary Quant or Jean Shrimpton as your fashion reference here. Short boyish hair also works a treat too, sideburns optional.

Mod girls in minis

Patti Boyd and the Rolling Stones

Twiggy with Mod hair

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