Olympics 2012

Unlikely style icons // Lessons in Mod with Olympics hero Bradley Wiggins

One word, and it’s: WIGGO. Looking like a late ’70s PE teacher, with go-faster sideburns that speak to men (and women), who can deny the charismatic presence of the nation’s Olympic cycling hero, one Bradley Wiggins? Wiggins cites The Style Council as an influence, describing himself as a Mod (a sub-culture taken from the word […]

Running in heels // Nail the Olympic zeitgeist in actual performance trainers

News flash – Paloma Faith carrying the Olympic flame last week. She didn’t have to totter down the road wearing patent, skyscraper stilettos to make a fashion statement (or anti-fashion if you clock the customized white tracksuit). Actual trainers, that is, real performance trainers are arguably the most fashion-forward footwear you can currently own. Saucons […]