Urban Grow

Urban Outfitters: Grow // Horticulture never looked so haute

Urban Grow

Being ladies in our *cough* early thirties *cough* while our maternal instinct is yet to surpass the going-out-on-a-Wednesday-night-and-drinking-all-the-gin one, the nesting instinct has certainly started to kick in. Mainly because shopping for kitsch bits sounds much more legitimate when you dismiss it with a casual ‘it’s for the house teeeeny one-bedroom flat’ with a nonchalant ‘what can you do?’ style shrug of the shoulders.

Added to which, now summer has hit (sort of) and the evenings are growing increasingly balmy (read: sweaty), we’re finding ourselves resisting the urge to fling open the hatches and step outside. Mainly because we live on the top floor of a high-riser and will plumet needlessly to our death. That, and the fact the only time we’ve displayed the faintest bit of green fingeredness was the time (circa 2009) when we became OBSESSED with tracking down Chanel’s Jade nail polish. Le sigh.

Anyway, trust Urban Outfitters to sractch an itch we didn’t even know we had with their stylish new line in gardening goods. Called Urban Grow (do you SEE?) , the range includes snazzy-looking plant pots (hello Sugar Skull planter), gnomes flipping the bird (so at one with nature) and get this: you can even grow your own pizza (WE KNOW RIGHT).

Urban Grow

But if you like your horticulture more haute, you’ll find pretty two-tone planters, colourful cacti, a futuristic looking diamond-shaped mini green house, and our absolute FAVE by far: A FUCKING PLASTIC PINK FLAMINGO! (Yes, the item the least related to actual plants is the one that garnered most of our attention; so sue us…)

Urban Grow

Urban Grow

With all of the botanical references on the SS14 catwalks, from Burberry’s English Rose-themed collection through to Christopher Kane’s futuristic petal cut-outs, looks like fashion’s well and truly caught the gardening bug.

Shop the Urban Grow collection at urbanoutfitters.com; prices start from £6 (for a Venus Fly Trap kit – FEED ME, SEYMOUR!)

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