So it probably comes as no surprise to learn that, if we had to choose our all-time favourite type of trainer (or make that ‘style of sneaker’ for our US readers – yeah, we can speak American), then it would undoubtedly be *drum roll*
THE NIKE AIR MAX
And more specifically, Nike Air Max 90s. Innit.
Image: Jack Stocker
The Air Max 90 has become quite the icon since it’s debut in, er, 1990. It was the second running shoe created by architect-turned-trainer-designer (sure) Tinker Hatfield, displaying it’s air bags for all and sundry to see (a bit like the Le Blow gals on a night out).
Join us as we take a cheeky little look at the Nike Air Max 90: past, present and future *cue spooky 70s sci-fi music*
Nike invented its Air Cushioning Technology in 1979. By plonking air bags in the mid-soles of its running shoes, it changed the way athletes performed FOREVS.
In June of 1981 a fresh-faced architecture graduate joined Team Nike, as (funnily enough) an architect. And what of it? No one outside of Nike would ever see his work, right? WRONG!
That architect’s name was Tinker Hatfield, and when Nike sprinkled him with magic dust, he became SUPER TINKER! Er no, wait.
When Nike asked him to try his hand at trainer design in 1985, NOTHING WOULD EVER BE THE SAME AGAIN. He single-handedly changed the aesthetic of sneaker stylin’, and the design process, too…
Fast forward to 1987. Prior to Tinker’s tinkering, the air unit (to be said hippity-hop style, like G-Unit!) in the swoosh brand’s sneaker soles was always concealed.
Then Tinker saw this fugly building: the Centre Pompidou in Paris…
Inspired by the skeletal structure, with its “guts spilling out” – you can see everything inside, from the escalators to the people – he came up with the idea of exposing the air unit, and after much debate at Nike HQ, (“Why don’t we just cut a big hole in the midsole?”), this happened…
Nike Air Max 1
Followed three years later by this:
Nike Air Max III (Nike Air Max 90)
Note: Originally known as the Air Max III in the 90s, but became the Air Max 90 from 2000 onwards, fact fans…
This is obviously not an all-encompassing history of the Nike Air Max – we’d be here all bloody day! So here’s a few notable Nike Air Max collabs that have caught our eye – a smörgåsbord of stylish sneakers, if you will.
For more Nike Air Max trainer porn, check out the Le Blow Nike Air Max Pinterest board.
Liberty x Nike
Nike Air Max Safari pack
The return of the Nike Air Max 90 Infrared (re-release)
The original Nike Air Max 90 colourway was re-released in 2010 – and we loved this promotional shoot by Primitive to, er, herald their return.
Remember this pair designed by Dizzee Rascal with the words “tongue” on one tongue and “cheek” on the other? TRAINER LOLS.
These pretty pastel Nike Air Max 1s are currently on our SS13 Want List:
Who knows what exciting new Nike Air Max developments the future may bring? We’re gunning for graphic equalisers style lights in the air cushioning which reflect your emotions, mood ring style. If you’re reading this, Tinker, that idea’s COPYRIGHTED, YEAH? #CALLMEMAYBE
Image: Space sneakers by Ghica Popa
And so, back to our original point. Which was, in case you’ve forgotten with all our inane waffle, that we would without any shadow of doubt vote for the Nike Air Max if there were some kind of Battle of the Trainers.
*cue another dream-like sequence…*
Yup, those cheeky scamps at JD Sports want to know who YOUR all-time trainer hero is. Have your say, and you could only bloody win a pair of the sneaker style you voted for!
To vote for Nike Air Max as your fave (and you will do if you know what’s good for you…) click here.
To shop Nike Air Max, spring over (LOL, do you SEE what we did there?) to JD Sports.