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Amy Rycroft

Amy is a Men’s Accessories Buyer and prides herself on her ability to give men a good dressing up. Or down. Whatever that may mean.

We’re in the army now (woooaaahhh) // Camo jackets have taken over East London

WAR. WHAT IS IT GOOD FOR? ABSOLUTELY NOTHING. Well, OK, something. Camouflage. It’s good for camo. And while that whole face-painted-as-leaves look never QUITE worked for me (although I have rocked a similar look stumbling out of Faces nightclub at 3am), grunge is BACK in fashion. *Licks purple lipstick off teeth. Squints through round mirrored […]

Urban streetwear // AKA the micro trend that sticks two fingers up at the crappy weather

So what the EFF do you do when you’ve bought into summer pastels and 50s shorter-than-short playsuits and the weather LITERALLY PISSES ALL OVER THEM. Eh? EH?! Don’t get mad, get streetwear (welcome) Ahhh, urban streetwear. Ever since the genius H&M Versace collaboration two seasons ago which Jessie J was literally BORN FOR (seriously, I […]

The shady lady’s guide to sunglasses // Don’t give yourself a pin-head or a big round face this summer

As the sun comes out (sort of), we walk you through the most important decision of the season: this year’s sunglasses purchase. It is IMPERATIVE to make the right choice here people; an overzealous novelty colour or accidental oversize-resulting-in-pin-head-scenario could ruin your entire  life  look, whereas WE KNOW that the correct sunglasses choice is forever […]

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